E-commerce SEO
That’s exactly what your customers type. Let’s make sure they find your store →
Great products deserve to be found.
I help Shopify and WooCommerce stores show up when people search for what they sell, then turn those visits into orders. Design, SEO, and store setup from one person who has done it at scale.
You’ll talk to me, not a sales team.Yvonne Morin, founder★★★★★ 5.0 on Google16 years of experienceShopify + WooCommerceCanada-wide
The problem
Your store looks great.
Google can’t see it.
You have a real product, real customers, and a store that works. But if it isn’t showing up when people search, new buyers are finding your competitors first. Here’s why that usually happens, and all three are fixable.
3 reasons Google can’t find your store
Google doesn’t know what you sell
Short product descriptions, duplicate titles, and missing keywords leave Google guessing what each page is about.
Your store is too slow
Heavy images and too many apps slow pages down, and Google pushes slow stores further down the results, especially on phones.
Hidden technical problems
No sitemap, broken links, duplicate pages from product variants, or Search Console never set up. Google can’t rank pages it can’t properly find.
How I help
A clear path to more online sales,
and where stores lose customers.
Each step builds on the last. Skip one and traffic leaks out, just like a drop-off in your Google Analytics funnel.
Free store check
A 15-minute call. I look at your store and how it shows up on Google, and tell you honestly what’s holding it back.
Store SEO audit
A full review of your technical SEO, product pages, and keywords, with a fix list ranked by impact. The fee is credited toward setup. How the audit works →
Fix or build
I make the fixes on your current store, or build a new Shopify or WooCommerce store (or move you off Etsy), SEO-ready from day one.
Monthly growth plan
Ongoing SEO, new product pages, updates, backups, and a plain-English report every month. See what’s included →
Add-on for store clients
Need packaging too?
Labels, boxes, hang tags, and inserts designed to match your store, with print-ready files and supplier coordination.
Featured result
39 stores. 2 years. One $50K weekend.
For one of my clients, I built a multi-store Shopify program from nothing. I designed and set up the stores, ran the outreach that brought customers in, and built the order workflow from checkout to shipping.
The best launch brought in $50,000 in sales over a single weekend. That’s the thinking I bring to your store: built properly, easy to run, and set up to sell.
15 minutes · No cost, no obligation · Honest answers
in sales from one store’s first weekend
Shopify stores launched
from the first store to 39
Algonquin JR. T-Birds
Alice & Fraser Horse Association Inc.
Average Joes Fishing Show
Bachelor of Science in Nursing Program
Beachburg Public School
Bishop Smith Catholic High School
Cathedral Catholic School
Chapleau FMH
Comets Hockey
CSC Jeanne-Lajoie Pavillon Élémentaire
Dr. Wilbert Keon School
Eastern Ontario Basketball Association
EOSSAA - Eastern Ontario Secondary Schools Athletic Association
Fellowes High School
Herman Street Public School
Holy Name School
Jeanne-Lajoie, Pavillon Secondaire
Kedron Public School
Kula Wellness
Madawaska Valley District School
Ontario English Catholic Teachers' Association
Algonquin JR. T-BirdsAlice & Fraser Horse Association Inc.Average Joes Fishing ShowBachelor of Science in Nursing ProgramBeachburg Public SchoolBishop Smith Catholic High SchoolCathedral Catholic SchoolChapleau FMHComets HockeyCSC Jeanne-Lajoie Pavillon ÉlémentaireDr. Wilbert Keon SchoolEastern Ontario Basketball AssociationEOSSAA - Eastern Ontario Secondary Schools Athletic AssociationFellowes High SchoolHerman Street Public SchoolHoly Name SchoolJeanne-Lajoie, Pavillon SecondaireKedron Public SchoolKula WellnessMadawaska Valley District SchoolOntario English Catholic Teachers' Association
Ottawa Valley Vikings
Our Lady Of Grace Catholic School
Our Lady of Lourdes Catholic School
Pembroke Karate Club
Pembroke Lumber Kings
Pembroke Regional Hospital
Pembroke Skating Club
Petawawa Military Family Resource Centre
Ride the Highlands
River Dogs Basketball
St. Andrew's Catholic School
St. John Bosco Catholic School
St. John's Elementary
Town Of Petawawa
Township of Laurentian Valley
VALOUR JK-12 School - Petawawa
Whitewater Fire Department
École élémentaire et secondaire publique L'Équinoxe
Airborne
AudioDrive X
Close Protection
Ottawa Valley VikingsOur Lady Of Grace Catholic SchoolOur Lady of Lourdes Catholic SchoolPembroke Karate ClubPembroke Lumber KingsPembroke Regional HospitalPembroke Skating ClubPetawawa Military Family Resource CentreRide the HighlandsRiver Dogs BasketballSt. Andrew's Catholic SchoolSt. John Bosco Catholic SchoolSt. John's ElementaryTown Of PetawawaTownship of Laurentian ValleyVALOUR JK-12 School - PetawawaWhitewater Fire DepartmentÉcole élémentaire et secondaire publique L'ÉquinoxeAirborneAudioDrive XClose ProtectionRecent work
Stores and sites I’ve built
Custom apparel website & webstores
I designed and run the Shopify website and custom team webstores for this Canadian apparel decorator, serving schools, municipalities, employers, and organizations, with an order workflow from checkout to shipping.
Exotic Origin Inc.
A WooCommerce store for a Canadian veteran-owned woodworking brand, with a custom arrowhead builder that shows a live preview as customers choose their wood and add-ons.
Town & Country Men’s Shop
A one-page website redesign for a Pembroke menswear shop, built to make it easy to find, call, and visit.
Bob’s Music Plus
A website redesign for a local music retailer, with a cleaner layout that puts products and services front and centre.
Is this you?
Built for brands that are
ready to grow.
A great fit if…
- You sell physical products: handmade goods, specialty food, botanicals, outdoor gear, gifts, or niche retail
- You’re already selling online, or you’re funded and ready to launch
- You’ve outgrown your current site and you’re ready to invest in one that looks better and sells more
- You want more traffic, more sales, wholesale accounts, or a new product line
Probably not a fit if…
- You only need a quick logo or business cards
- You’re shopping for the lowest hourly rate
- You need results overnight (good SEO takes a few months)
- You’re not open to collaboration or feedback
Kind words
Straight from my Google reviews
★★★★★
“Thank you so much Yvonne for the website redesign! It’s absolutely beautiful and much more user friendly.”
Brittany Saylor
★★★★★
“Yvonne is a GEM! She’s updated my personal website and created a website for my business. She does exactly what you want. Down to the tiniest detail.”
Karen Morse
★★★★★
“Within a day I was blown away by a design completely different than my draft (in all the best ways) but staying true to the vision I had.”
Catherine Watson
★★★★★
“I have worked with DAS Studio on a number of occasions and I loved the delivered materials each and every time.”
Alex Bogdan
Who you’ll work with
Hi, I’m Yvonne.
I’ve been designing for business owners since 2010 and launched my studio, Das Studio, in 2013. In 2022 it became Zesty Design Co. I’ve worked with hundreds of clients, from local shops to the Canadian Nuclear Laboratories rebrand.
Now I focus on what I do best: getting product brands found and making their stores easy to buy from. You deal with me directly, from the first call to the monthly report.
Based in Pembroke, Ontario. Working with brands across Canada. 2018 Chamber of Commerce Creative Services Award.
Questions
Good questions, straight answers
How long does SEO take to work?
Technical fixes can help within weeks, but rankings usually take a few months to build. You get a monthly report, so you can see progress instead of guessing.
Do you work with Shopify and WooCommerce?
Yes, both. I can also move your store from Etsy, Squarespace, or another platform without losing the traffic you have already built.
What happens on the free store check?
It’s a 15-minute call. I look at your store and how it shows up on Google, give you my honest take, and suggest a next step. No pressure and no sales script.
Do you only work with businesses in Pembroke?
No. I work with product brands anywhere in Canada, all remotely.
Can you design my packaging too?
Yes. Labels, boxes, hang tags, and inserts are available as an add-on for store clients, with print-ready files.
How much does it cost?
Every store is different, so I quote after the free store check. If you book an audit, the fee is credited toward your setup project when you go ahead.