The goal of Turcotte Contracting’s new logo design was to create a visual identity that accurately represented their brand values and business objectives. The logo would represent their dedication to quality workmanship, attention to detail, and use of innovative techniques, while also conveying a sense of professionalism and reliability. The overall goal was to enhance their brand recognition and improve their market position, promoting their services to a wider audience.

To create a logo that met the company’s goals, Turcotte Contracting collaborated with Zesty Design Co. We conducted in-depth research on the company, its industry, and target audience and the first logo design concept presented was approved.

After finalizing the new logo design, Turcotte Contracting proceeded to expand their brand presence by printing their logo on various promotional materials. They printed their logo on hats, shirts, and sweaters, allowing their employees and clients to proudly display their brand wherever they went. Additionally, Turcotte Contracting took their branding efforts to the next level by applying their logo to a car wrap, turning their company vehicle into a moving advertisement. By leveraging these promotional materials, Turcotte Contracting aimed to increase brand visibility, create a consistent branding experience, and attract attention to their services.

The goal of the branding project for Brauwerk Hoffman was to reflect the brewery’s rich heritage and craftsmanship while effectively communicating their traditional brewing methods and commitment to quality1. By launching their brand with a fresh logo, packaging, and marketing materials, Brauwerk Hoffman aimed to create a strong brand identity that resonated with their target audience and differentiated them in the market.

At Zesty Design Co, we took a comprehensive approach to designing the branding for Brauwerk Hoffman Brewery. We conducted extensive research into the brewery’s history and values, using that information to develop a brand strategy that effectively communicated their unique selling points. Combining modernity with traditional elements, we crafted a visual identity that captured the essence of the brewery. The packaging design showcased the new branding while also considering practicality for different beer types. We also developed a range of marketing collateral, such as trade show booths, signs, banners, and stationery, that aligned with the new brand identity.

Zesty Design Co’s branding efforts impacting the brewery’s achievements, the opening of a second location, and establishing strong brand awareness in the industry.

The goal of the Mindful Massage threapy branding project was to create a visual identity that effectively communicated the brand’s essence, established a professional and peaceful atmosphere, targeted a specific audience (men), and attracted potential clients to the massage services.

The approach included using calming colors, natural elements, and serene imagery to create a visual identity that embodied relaxation and holistic well-being. It targeted men specifically, using masculine colors and messaging that addressed their needs, while also conveying professionalism, expertise, and peace.

The results of the Mindful Massage branding project were highly successful. The new visual identity and marketing materials effectively communicated the brand’s essence, attracting more clients and increasing revenue. Mindful Massage became a top choice for individuals seeking a holistic and relaxing massage experience.