Create a clean, modern logo that represents precision, structure, and craftsmanship — without relying on overused construction symbols like hammers or tools.

The design needed to feel:

• Professional and high-end
• Timeless and not trend-based
• Strong enough to stand on its own across apparel, signage, and branding

Zesty Design Co. developed a minimal, structured logo built around the BTM initials — representing Bergess, Trever, and Michelle.

The design focuses on:

• Clean lines and sharp angles inspired by carpentry work
• Balanced proportions and intentional spacing
• A bold, masculine style that reflects precision and control

By avoiding cliché construction icons, the logo positions BTM Carpentry as a premium service provider rather than a general contractor.

The concept aligned immediately with their vision and was approved quickly.

The final logo gives BTM Carpentry a strong, recognizable identity that works across multiple applications:

• Apparel (hats, shirts, hoodies)
• Vehicle branding
• Marketing materials and online presence

With a more refined and professional look, BTM Carpentry is now better positioned to attract higher-end clients and present their work with confidence.

Create a strong, professional logo that reflects the quality of their craftsmanship and builds trust with potential clients. The design needed to feel clean, reliable, and versatile enough to work across everything from apparel to vehicle graphics.

Zesty Design Co. worked closely with Turcotte Contracting to develop a logo that balanced simplicity with strength. The focus was on a clean, modern mark that would reproduce well across all applications — from small embroidery to large-scale signage.

The first concept presented aligned with their vision and was approved with minimal revisions.

With their new logo in place, Turcotte Contracting expanded their brand across multiple touchpoints:

• Branded apparel (hats, shirts, sweaters)
• Vehicle wrap for increased local visibility
• Consistent branding across marketing materials

This allowed them to present a more professional image, improve brand recognition, and stand out more confidently in their market.

The goal of the branding project for Brauwerk Hoffman was to reflect the brewery’s rich heritage and craftsmanship while effectively communicating their traditional brewing methods and commitment to quality1. By launching their brand with a fresh logo, packaging, and marketing materials, Brauwerk Hoffman aimed to create a strong brand identity that resonated with their target audience and differentiated them in the market.

At Zesty Design Co, we took a comprehensive approach to designing the branding for Brauwerk Hoffman Brewery. We conducted extensive research into the brewery’s history and values, using that information to develop a brand strategy that effectively communicated their unique selling points. Combining modernity with traditional elements, we crafted a visual identity that captured the essence of the brewery. The packaging design showcased the new branding while also considering practicality for different beer types. We also developed a range of marketing collateral, such as trade show booths, signs, banners, and stationery, that aligned with the new brand identity.

Zesty Design Co’s branding efforts impacting the brewery’s achievements, the opening of a second location, and establishing strong brand awareness in the industry.

The goal of the Mindful Massage threapy branding project was to create a visual identity that effectively communicated the brand’s essence, established a professional and peaceful atmosphere, targeted a specific audience (men), and attracted potential clients to the massage services.

The approach included using calming colors, natural elements, and serene imagery to create a visual identity that embodied relaxation and holistic well-being. It targeted men specifically, using masculine colors and messaging that addressed their needs, while also conveying professionalism, expertise, and peace.

The results of the Mindful Massage branding project were highly successful. The new visual identity and marketing materials effectively communicated the brand’s essence, attracting more clients and increasing revenue. Mindful Massage became a top choice for individuals seeking a holistic and relaxing massage experience.