Case study · Brewery branding
Brauwerk Hoffman Brewery
A brand identity for a craft brewery that reflects its heritage and traditional brewing craft, from the logo to packaging and marketing materials.
A heritage-inspired logo
A mark that reflects traditional brewing methods.
Packaging and marketing
One consistent look across packaging and print.
Room to grow
The brewery has since expanded to two locations.
The project
Goal, approach & results
01 Goal
The goal of the branding project for Brauwerk Hoffman was to reflect the brewery’s rich heritage and craftsmanship while effectively communicating their traditional brewing methods and commitment to quality. By launching their brand with a fresh logo, packaging, and marketing materials, Brauwerk Hoffman aimed to create a strong brand identity that resonated with their target audience and differentiated them in the market.
02 Approach
At Zesty Design Co, we took a comprehensive approach to designing the branding for Brauwerk Hoffman Brewery. We conducted extensive research into the brewery’s history and values, using that information to develop a brand strategy that effectively communicated their unique selling points. Combining modernity with traditional elements, we crafted a visual identity that captured the essence of the brewery. The packaging design showcased the new branding while also considering practicality for different beer types. We also developed a range of marketing collateral, such as trade show booths, signs, banners, and stationery, that aligned with the new brand identity.
03 Results
Zesty Design Co’s branding efforts impacting the brewery’s achievements, the opening of a second location, and establishing strong brand awareness in the industry.
The work
The brand in action.
