Case study · Construction branding
Turcotte Contracting
A professional logo and brand for a growing, family-owned carpentry, landscaping, and concrete business.
A logo that matches their work
Professional enough to stand out in a competitive market.
A simple brand icon
Works in small spaces, like social media.
Ready for trucks and shirts
Shown on vehicle and apparel mockups.
The project
Goal, approach & results
01 Goal
Create a strong, professional logo that reflects the quality of their craftsmanship and builds trust with potential clients. The design needed to feel clean, reliable, and versatile enough to work across everything from apparel to vehicle graphics.
02 Approach
Zesty Design Co. worked closely with Turcotte Contracting to develop a logo that balanced simplicity with strength. The focus was on a clean, modern mark that would reproduce well across all applications — from small embroidery to large-scale signage.
The first concept presented aligned with their vision and was approved with minimal revisions.
03 Results
With their new logo in place, Turcotte Contracting expanded their brand across multiple touchpoints:
Branded apparel (hats, shirts, sweaters)
Vehicle wrap for increased local visibility
Consistent branding across marketing materials
This allowed them to present a more professional image, improve brand recognition, and stand out more confidently in their market.
The work
The brand in action.
