E-commerce SEO

Turn Google searches into orders.

I fix what keeps your Shopify or WooCommerce store off page one, from thin product pages to slow load times and hidden technical problems. Then I keep your rankings climbing, month after month.

Yvonne MorinYou’ll talk to me, not a sales team.Yvonne Morin, founder

Get your free store check

15 minutes · No cost, no obligation · Honest answers

★★★★★5.0 on GoogleFrom real client reviews
16Years designingFor business owners since 2010
2018Creative Services AwardChamber of Commerce
100sClients servedFrom local shops to national brands

What’s included

Everything Google needs to
understand your store.

Good SEO isn’t one trick. It’s a handful of fixes that work together. Here’s what I take care of.

Audit

Technical SEO audit

I crawl your store the way Google does and find broken links, duplicate pages from product variants, missing sitemaps, and indexing problems.

Pages

Product and collection pages

Clear titles, useful descriptions, and the right keywords on the pages that actually sell, so Google knows exactly what each one offers.

Keywords

Keyword research

I find the words your customers really type, like “handmade soap canada,” and map them to the pages that should rank for them.

Speed

Site speed

Lighter images, fewer slow apps, and cleaner code, so your store loads fast on phones, where most of your shoppers are.

Tracking

Search Console and analytics

Google Search Console and analytics set up properly, so we can see what people search, what they click, and what they buy.

Reporting

Plain-English monthly reports

Every month you get a short report on rankings, traffic, and sales from search, with what I did and what comes next. No jargon.

How it works

From “why can’t anyone find us?”
to steady orders from search.

Four steps, in order. You always know what I’m working on and why.

  1. 1
    Free

    Free store check

    A 15-minute call. I look at your store and how it shows up on Google, and tell you honestly what’s holding it back.

  2. 2
    Credited to setup

    Store SEO audit

    A full review of your technical SEO, product pages, and keywords, with a fix list ranked by impact. The fee is credited toward setup. How the audit works →

  3. 3
    Project

    Fix or build

    I make the fixes on your current store, or build a new Shopify or WooCommerce store that’s SEO-ready from day one.

  4. 4
    Monthly

    Monthly growth plan

    Ongoing SEO, new product pages, updates, and backups, with a plain-English report every month, like the one on the right. See what’s included →

Monthly SEO reportExample
yourstore.ca · Month 4
Clicks from Google1,284▲ 38%
Orders from search46▲ 21%
Page-one keywords27▲ 9

What I did this month

  • Rewrote 12 product descriptions
  • Fixed 31 broken links
  • Cut mobile load time from 5.1s to 2.4s
Next month

Collection pages for “gift sets” and “wholesale”

Why me

I don’t just audit stores.
I run them.

For one of my clients, I built and run a multi-store Shopify program from scratch. I designed the stores, brought the customers in, and built the order workflow from checkout to shipping.

So when I look at your store, I’m not reading from a checklist. I know what it takes to get found, make the sale, and keep the orders coming.

Launch weekend

$50K

in sales from one store’s first weekend

Stores

39

Shopify stores launched

Timeline

2yrs

from the first store to 39

Is this you?

Built for brands that are
ready to grow.

A great fit if…

  • You sell physical products: handmade goods, specialty food, botanicals, outdoor gear, gifts, or niche retail
  • You’re already selling online, or you’re funded and ready to launch
  • You’ve outgrown your current site and you’re ready to invest in one that looks better and sells more
  • You want more traffic, more sales, wholesale accounts, or a new product line

Probably not a fit if…

  • You only need a quick logo or business cards
  • You’re shopping for the lowest hourly rate
  • You need results overnight (good SEO takes a few months)
  • You’re not open to collaboration or feedback

Questions

E-commerce SEO, explained

What does e-commerce SEO include?

It covers the technical health of your store, your product and collection pages, keyword research, site speed, and Google Search Console setup. On the monthly plan, I keep improving pages and send you a plain-English report every month.

How long does it take to see results?

Technical fixes can help within weeks, but rankings usually take a few months to build. You get a monthly report, so you can see progress instead of guessing.

Can you guarantee first-page rankings?

No, and be careful of anyone who does. Google decides rankings. What I can promise is that every fix is based on what Google actually rewards, and that you’ll always know what I’m doing and why.

Do I need a new store?

Usually not. Most stores just need fixes, and I make those on the store you already have. If your platform is really holding you back, I’ll tell you, and I can build or move your store without losing the traffic you’ve built.

Do you work with Shopify and WooCommerce?

Yes, both. I can also move your store from Etsy, Squarespace, or another platform without losing the traffic you have already built.

How much does it cost?

Every store is different, so I quote after the free store check. If you book an audit, the fee is credited toward your setup project when you go ahead.

Do you only work with businesses in Pembroke?

No. I work with product brands anywhere in Canada, all remotely.