Case study · Carpentry branding
BTM Carpentry
A refined logo and brand board for a high-end carpentry business known for detailed craftsmanship and premium finishes.
A high-end look
A logo that signals premium craftsmanship.
A complete brand board
Logo, colours, and type in one place.
Ready to use everywhere
Works on signage, apparel, and the web.
The project
Goal, approach & results
01 Goal
Create a clean, modern logo that represents precision, structure, and craftsmanship — without relying on overused construction symbols like hammers or tools.
02 Approach
Zesty Design Co. developed a minimal, structured logo built around the BTM initials — representing Bergess, Trever, and Michelle.
Clean lines and sharp angles inspired by carpentry work
Balanced proportions and intentional spacing
A bold, masculine style that reflects precision and control
By avoiding cliché construction icons, the logo positions BTM Carpentry as a premium service provider rather than a general contractor.
The concept aligned immediately with their vision and was approved quickly.
03 Results
The final logo gives BTM Carpentry a strong, recognizable identity that works across multiple applications:
Apparel (hats, shirts, hoodies)
Marketing materials and online presence
With a more refined and professional look, BTM Carpentry is now better positioned to attract higher-end clients and present their work with confidence.
The work
The brand in action.